David Airey: Logo Design Love

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There are a lot of books out there that show collections of logos. But David Aireyâ??s â??Logo Design Loveâ? is something different: itâ??s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love , Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.   David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.   Readers will learn:   Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last , author of The UltraMind Solution and the New York Times bestseller Ultrametabolism From diet and exercise to handling stress, Freedom From Disease draws from the latest scientific research to provide simple steps for living your healthiest lifeFeaturing favorite characters from the first two titles in the series, including Georgia and Falco, as well as a host of exciting new characters, this breathtaking adventure will not disappointOver 32 color maps Covers Akihabara, Kagurazaka, Kōrakuen, Asakusa, Sumida River, Ebisu, Meguro, Ginza, Tsukiji, Harajuku, Aoyama, Marunouchi, Nihombashi, Odaiba, Tokyo Bay, Roppongi, Akasaka, Shibuya, Shimo-Kitazawa, Shinjuku, Ueno, Yanesen, Komagome eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalize your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendationsâ?? websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planetâ??s Discover Tokyo, our easy-to-use guide, filled with inspiring and colorful photos, focuses on Tokyoâ??s most popular attractions for those looking for the best of the bestUPDATED! 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